For many people who suffer from pain, massage provides an alternative to costly pain prescriptions or even surgery. Evading costly trips to the hospital has become a surprising new trend: An article written by Tammy Worth in The Los Angeles Times claims that visits to health practitioners have decreased by 50% since 1997. People are becoming either more informed about their health or more negligent.
Worth goes on to say that “almost 40% of adults use some form of complementary and alternative medicine to treat a variety of conditions.” The many names of medicine outside of the mainstream—naturopathy, complementary, alternative and integrative medicine—frequently pop up in articles, blogs, and conversations. The public is becoming more in tune with the language of health.
All the chatter about taking care of yourself the natural way, through things like massage and homeopathic remedies, suggests that the public is becoming more aware of their health. Worth notes that Americans spent $4 billion on yoga, tai chi and qigong classes, and $2.9 billion on homeopathic medicine. Fewer visits to health practitioners, exercising more, meditating, avoiding surgery—all these contribute to an economically sustainable lifestyle.
When I look around my power yoga class, filled to maximum capacity with university students, I know the buzz is big. Yoga, vegetarianism, and health foods are things that every hip college coed has at her disposal. Yet, the wealth of information about alternative medicine requires a conscientious reader. Health is a profitable industry, so an eye-catching advertisement for a new remedy may only be a marketing scheme.
While getting caught up in the excitement, don’t glaze over the fact that you should receive health advice from a reliable source. Health practitioners lend a hand when deciding what’s best for you, your body, and your lifestyle. You can use alternative medicine to your benefit, just be smart about it. Now, if you’ll excuse me, I have to go ground some flaxseed meal…
